Ad-Blindness. Advertising Methods

Ad-Blindness is the term given when a user ignores adverts, usually because they get to know which links are adverts and which are content. This may particularly apply to banners.

Advice: Try to merge adverts in with other text on pages, try moving positions of adverts. Note there could be legal issues and terrns and conditions about distinguishing advertisements from content.

Carry out Split Testing to test the effectiveness of advertisements.

Also see Content is King and Banner Advertisements

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Back   Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.. It is recommended that use Split Testing with any Advertising Methods. Legal Information

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