The Audience and demographics of some web sites are likely to be different from other web sites.
Fore example some web sites may be more aimed at the younger market and some may be more aimed at more mature users. Some sites may be aimed at users with and interest in Science and some will be more aimed at Business users.
Advice: Think about the audience, demographics, (some sites will tell you these), of any site where you place advert especially if you are paying for those adverts.
Site where you pay to advertise should be able to provide you with information relating to the audience, demographics of thier web site.
Target any information to the audience and demographics of any particular web site.
See Niche Marketing. Traffic & Targeted Traffic, Centric, SERP, Search Engine Results Page, Keyword, Keyword Phrases and Long Tail, Short Tail
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