Bounce rate is how quickly it takes visitors to leave your web site. This is usually defined as a percentage.
The percentage of visitors who land on your site and then leave without viewing any other pages, that is they come to your web site and then bounce off it. Some analytics a have a time parameter, defining a bounce as someone who lands on your site and then leaves within a number of seconds. If they leave after this time parameter the are not counted as towards the bounce percentage.Advice: Good targeted content, Video and Multimedia are more likely to make visitors stay on your web site.
How to Analyze and Improve the ‘Bounce Rate’ for Your web site
Lots of good sites may have a High Bounce Rates, low time on the Page. It is only if the page found has what
the user is looking for, (highly targeted), that they may say a bit longer.
Microsoft® Relays Small Biz Anti-Bounce Tips Advice for making sites' visitors stick around. Few things are more frustrating than a high bounce rate. That rate
means a whole lot of people visited a site - imagine a crowd of shoppers entering a store - but quickly left without purchasing anything. Fortunately, Microsoft, which has quite a lot of experience with online matters,
saw fit to pass on some tips about reducing bounce rates. Small Business Blog from Microsoft how to reduce bounce rates, which makes sense.
Bounce Rates maybe reduced by using Traffic & Targeted Traffic and considering the Audience and demographics of a web site.
Also see Content is King, BrowseRank, Traffic Statistics, Niche Marketing and Sticky web sites
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