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BrowseRank, See Microsoft Research document (PDF Format).
Microsoft is Challenging Google's PageRank algorithm with an algorithm of their own, BrowseRank. Microsoft researchers release an academic white paper, "BrowseRank: Letting Web Users Vote for Page Importance," to highlight some of the advantages that BrowseRank has over PageRank.
The Microsoft researchers argue that PageRank has a number of problems. For one thing, people can game the system by building bogus Web sites called link farms. Those sites feature hyperlinks point to a Web page whose importance a person wants to inflate so it appears higher in search results. Another PageRank issue is that the indexing process doesn't take into account the time a user spends on a particular site.
Advice BrowseRank would be a more democratic system. BrowseRank can look at user time on site to help determine if the site was of quality. Have good content and a sticky website should help improve the time a your spends on your site.
See Google PageRank®, Content is King, Bounce Rates and Sticky Websites
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