A bundle is an extra item added to a product or service, generally a free gift, or something that will make the product more USP, Unique Selling Point.
For example providing a game controller with a game or an extra control pad
Software download sometimes add bundled software. Sometimes this can be targeted for example. If someone downloads web editing software this software may ask the user if they wish to install a Toolbars to a search engine or web site promotion software.
Advice: Adding value is likely to increase sales but watch to for your costs. Making the product unique from others is likely to make customers remember your service as well. Remember adding weight may increase delivery charges as well.
Software should always give an option to the user so that the do not have to install the bundled software as well, they may already have the software or just may not wish to use it.
Some bundled software can be annoying to uses who see such methods in the same way as they treat Pop-Ups and Nagware see What is freeware.
Software may be Bundled with other software in a Co-op Advertising way.
Also view Co-op Advertising, Upsales, Loss Lead. Loss Leaders, Free, giveaways and high discounts, USP, Unique Selling Point, Software, Freeware Creation and Publishing, Toolbars and Pop-Ups
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