This occurs when a website receives invalid clicks on paid listings. This may be done by a competitor or individual who has no intention of using your services. This is done with the sole purpose of costing you money or financial harm. Click Fraud may occur from competing advertisers or simply individuals just wanting to harm or frustrate others. There is some form of monetary predation on all engines. Most advertisers experience some form of click fraud, even if on very low levels. Software may also be used to try to simulate clicks and cost money. Note that some potential customers will may wish to view your site an number of times before making a purchase. Each time they view your site you may be charged for that click.
There is software available that will automatically click on links and there are claims that some companies are willing to pay for people to clink on website links belonging to rival websites to undermine the budget of a competitor. Also see False Clicks. More information from WebProNews
Some people have stated that Click Fraud level may be as high a 50% for some Keywords, this could double your costs. Obtaining refunds for Click Fraud will cost you time and effort and possible some expense.
Advice: Watch your Traffic Logs for signs of fraud for example repeated clicks from on user and no purchases. Most search engines use special programming code to help prevent repeated erroneous clinks to prevent Click Fraud. Remember that some Traffic may be because of Test clicking by webmasters who list your site legitimately.
View The Great Click ´N´ Fraud Swindle and Scams and hoaxes. Fraud warnings. Anti-Virus Software Tools & Utilities
The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. The multi-billion dollar search industry is under attack and the problem is not going away anytime soon.
Who's Right Here: Click Fraud accounts more than 28%? Wrong?
Click Forensics, a company that makes statements about high click fraud, has come out with new statistics about content networks. The response from Yahoo, (Yahoo Knowledge. Yahoo Information), and Google, (Google Knowledge. Google Information), is always the same: Click Forensics has got it all wrong." What do u think? Click Fraud Index the levels of Click Fraud.
The Click Fraud Network is a community of online advertisers, agencies and search providers working together to develop an industry solution to the click fraud problem. Network members that provide data to the network receive free access to online campaign and risk assessment reports.
Remember any expenses such as that incurred by Click Fraud should be compared with other forms of advertising such as leaflet drops where you may have very poor level of proof that the leaflets have been read and acted upon. Also some business expenses may be refunded by Tax. You may also be able to ask for refunded for Click Fraud from the PPC search engine.
Business Week information about Click Fraud
Adwords Click Fraud Study - In depth study on click fraud. PDF Format)
PPC Hijacking - Info on Pay-per-click hijacking
More links about Click Fraud Protection and Click Fraud Security
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