This is about how Credible, (trustworthy and honest), your services is.
The Internet has a lot of Scams and hoaxes. Fraud warnings and Virus Attacks, (luckily most sites are honest and genuine), and user will like to know just how reliable your product and service is.
Let users know the following:-
Returns Policy
Your Privacy Policy.
Any Insurance.
The security levels of any Online Payment, Shopping Carts, etc
Joining some award schemes could help improve your Credibility.
Excellent Customer Services could improve your WOM, Word Of Mouth advertising
Advice: Generally Recommended for increasing user conference in your products and services. Could involve an cost to implements and maintain.
Scams and hoaxes. Fraud warnings. Virus Attacks
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