It’s amazing how different an online business can be from an offline
business. For example, building credibility online is a lot harder to do
than establishing it offline. As Reporter Abby Johnson explains, offline
businesses can interact personally with consumers and build credibility
through relationships. However, reports show that online businesses have
only a few seconds to prove themselves to be credible.
Watch this video report to learn how to develop credibility and
correctly promote your business online.
Patrick O’Keefe, the Founder
of the iFroggy Network, offers
tips for self-promotion as well. His tips include: (1.) look for people
that are doing it right and follow their example, and (2.) abide by the
guidelines of the community.
Paul Boisvert, the Director of Product Management for Yahoo Small Business, many ecommerce businesses mistakenly try to sell all their products to everyone.
In this interview with WebProNews, he said businesses should, instead, embrace their passion.
In other words, businesses should focus on their core product in order to send a message of authority and authenticity that reaches their niche markets.
This method will better persuade consumers to make a purchase. For example, Amazon has hundreds of thousands of products but has expert employees over specific topics. When small businesses apply this model, their sales will likely increase.
Branding the Net By Dan Janal, marketing legend, leads you on a step-by-step program of personal branding. He teaches at U Cal-Berkeley and launched America Online’s initial ad campaign, so he knows his stuff. Learn how to avoid hype and instead earn your customers’ longstanding trust.
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