Advertising Methods FREE TIPS
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Using the postal service or telephone to deliver your advertising message.
The person receiving your letter will probably open your letter in the belief the letter could contain important information.
a) General Public.
Advice: Not Recommended. Recipients of telephone advertising may feel that they are being invaded by such calls and may become annoyed.
b) Businesses
Advice: May be worthwhile if you have a particular special offer that is relevant to the business you are contacting. Can be very time consuming to find the relevant person to contact and persuade them about your offer.
WARNING New laws restricting cold calling. From now on telephone salespeople must check that the businesses they are calling are not registered with the Telephone Preference Service (TPS) before they make a call. Companies breaching these rules could face large fines.
Other laws may apply under The Office of the Information Commissioner (Data Protection Act)
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Mailing Preference Service (MPS)
Direct Marketing Association (DMA) (As above)
Direct Marketing Association (DMA) USA
The Office of the Information Commissioner (Data Protection Act)
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