Google Slap Advertising Methods. Google is a
trademark of Google Inc, (this page is not endorsed by Google and is for
information only)
Google Slap, (applies to PPC Google AdWords), happens where you are well listed
and are driving a good to high level of traffic to your web site. Then all of a
sudden the number of visitors' to your web site from Google AdWords drops.
When checking your Google AdWords Account you find that ether Google are
implying that your quality score is not high enough, (this would figure because
the keywords your are paying for no longer generate enough visitors), and/or
that Google suggest that you need to be paying a lot more for the keywords you
are trying to use.
This could be because of the competitive bidding process used for Google AdWords
and that now another web site owner is bidding more for the same keywords you
are, this will get them listed higher than you reducing your visitors. If a
number of other web site owners are bidding higher than you then you could
understand why your quality score for Google AdWords has been reduced.
You could try increasing your Google AdWords Keywords bidding but your would
have to be very careful that your
Return On Investment does not suffer.
A possible solution is the make changes to your keywords to increase the click
through rate and your Google AdWords Quality Score, but after a while you may
just discover that these result in a future Google Slap.
You may have to constantly reappraise you keywords to try to increase the Google Quality Score and the levels of visitors you receive for your PPC Google AdWords.
What is 'Quality Score' and how is it calculated? The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your
keyword is to your ad text and to a user's search query. A keyword's Quality Score is frequently updated and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
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Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.. It is recommended that use Split Testing with any Advertising Methods. Legal Information