Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.
Remember there may be other expenses for increased Traffic to your site such as higher bandwidth charges.
Marketing, advertising, promotion, etc...
Extra maintenance cost, updating the website to keep it fresh, changing prices.
Changes in currency exchange rates may have a negative impact.
More orders could lead to more returns and the need to handle these.
An increase in staffing cost to handle Customer Services and Queries.
Cost of people, recruitment and training.
Stock and warehouse charging.
Merchant Banking may reduce some charges for higher sale but others could charge more.
Charge Backs, Fraudulent or incorrect payments could reduce any profits. (A chargeback occurs when the bank that issued the debit or credit card to a person who bought goods from your business, reverses the transaction, even though it had previously been cleared. A chargeback can happen at any time, sometimes months after the transaction took place, and for a number of reasons. Sometimes the shopper claims that he never received the goods, or that the goods were defective in some way. Sometimes the transaction is reversed because a stolen card number was used to purchase goods.)
Bank Charges, interest on loads, etc. Currency conversation charges.
Online Payment, Shopping Carts, etc charges.
Tax, customs, export, import charges, etc.
Training charges and time to learn, tools, web hosting and ISP expenses, stationary, travel expenses, postage, accommodation, etc.
Posters, leaflets, Gifts, Presents and Corporate Incentives, etc.
Website, documentation to foreign languages, Also see Translation Links.
Loss on paid advertising which does not provide a return on investment.
Insurance charges, for Staff, liability and products.
Printing costs, ink and toners.
PPC engines which receive Traffic from other site will increase the chances of your site being found but you will also be charged for clicks from these other sites. You may also be charged for Test clicks when you may wish to test the link. Also websites which post your link may need to Test click the link to you, you may also be charged for this.
Website listings, On-line and off-line advertising.
An increase in Traffic will probably result in an increase in Spam, Virus and Hacking attacks, (Anti-Virus Software Tools & Utilities, Firewalls, AntiSpam programs), this will cost you staff time.
Damaged goods that require replacement.
Read Up selling terminology, Upload Computer what is it? (Up Sales)
Software, Freeware Creation and Publishing can be expensive if used.
Remember any expenses such as that incurred by Click Fraud should be compared with other forms of advertising such as leaflet drops where you may have very poor level of proof that the leaflets have been read and acted upon. Also some business expenses may be refunded by Tax. You may also be able to ask for refunded for Click Fraud from the PPC search engine.
Also read the Off page On page promotion and Promotional Products, Free, giveaways and high discounts sections.
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Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.
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