Advertising Methods FREE TIPS
Hot Leads
A person who has expressed a particular interest in purchasing a product or service. That is that person has contacted you about that product or service.
Cold Leads
A person who has no knowledge of your product or service.
There could be classed as a wide range of Leads from very cold to very hot.
Advice: Hot Leads are most likely to be in a buying frame of mind. They may be looking for more information or assurance about things like guarantees and delivery times before making a purchase. Your Customer Services could therefore be important to closing the sale.
Cold Leads need to be made aware of your product or service before they have any chance of becoming Hotter Leads.
Whetting and Pay For Action are some ways of increasing Hot Leads.
Building The List is classed as Hot Leads.
Also view Customer Services, The List, Direct Marketing, Traffic & Targeted Traffic.
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