Advertising Methods FREE TIPS
The Landing Page is the page that visitors views after following a link to your site. Note that this could be a different page to The Home Page because they have followed a link to your Landing Page. The Home Page is under the control of the users and this is one thing that makes that different from The Landing Page.
Usually PPC will be used to promote The Landing Page, (although other SEO techniques may also be used), this makes The Landing Page under your control and less under control of the users. They may only have the choice whether or not to follow a link to The Landing Page this is one thing that makes it different from The Home Page
Advice: The Landing Page should be quick to load and general cleanly laid out. Using some copywriting techniques, e.g. bullet points, that strongly suggest that the user takes the immediate action you require e.g make a purchase, opt-in to a newsletter, etc...
If you are using PPC then provide a targeted landing page. This should reduce that number of clicks required before the user finds the page relating to the keyword in the PPC advertisement they have clicked on, (one click done already). This will help your web site follow the three click rule.
Use clear pictures, (if possible offer a link to a lager image). Provide details of total prices. Including delivery methods, times and any postal costs. Give details of the levels of customer services that they can expect.
Tips; Send to a specific landing page, not your home page. Sell one thing on that page. Get rid of distractions (especially things like AdSense links that go AWAY from your site).
The RIO is usually more important than other pages on your website because you mainly be using PPC.
Do not let Leakage happen on your landing page.
Add the ability for the user to bookmark your Landing Page.
View Squeeze Pages and Marketing Funnel.
For more links view Tagvertising, Social Bookmarking on A Computer Portal.
Also view the sections The Home Page, Favorites and Bookmarking, Toolbars, Copywriting and Squeeze Pages
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