Leakage. Advertising Methods

Leakage is a term given to any links of a webpage which detract at user from the purpose of that webpage

This is particularly  importance to pages which have the buying option on them. If you wish to sell associated item's then use the Up Sales method after the sale.

Advice: Links to other websites on a selling page are not recommended. This is particularly if you are using Pay per Clicks, PPC, Cost Per Click, CPC.

Leakage is likely to reduce your return on investment, (ROI).

Do not let Leakage happen on your Landing Page.

Also view Content is King

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