Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.
Long Tail.
The Long Tail of search defines the non-competitive, usually a few word Keyword, Keyword Phrases that site visitors use to find websites.
Generally, the Long Tail key phrases will be search on only a few times a month, but because of the sheer amount of such key phrases, sites with good content can get pretty decent traffic.
Could be classed as Niche websites markets.
Long tail keywords involve searching for less common search phrases, (e.g. "yellow and green houses on the river"), that receive lower levels of traffic but have less competition for those keyword because they are less likely to be searched for. Although these long tail keywords may not generate a large amount of visitors to your site when bidding on hundreds or even thousands of these long-tail keywords your visitor numbers may increase.
Video's can be good at helping create Long-Tail Keywords Here's a bit more about LongTail video's and Video and Multimedia
Incorrect Spelling and Grammar may be used for Long Tail advertising.
Short Tail
Short tail Keywords are shorter phrases such as "Web 2" They are usually used for more general searching and research.
When the Short Tail promotes the Long Tail...: How come experts are so unwilling to share their knowledge?
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<==Here's some good tips. This video explains how to choose winning keywords for pay per click or Ad words campaigns. Should you go for general keywords with lots of searches or smarter keywords to draw buyers? More about Landing Pages and Pay per click |
Advice: Usually Shorter Tail Keywords are used for a general search and general research, (the user may not be ready to buy at this stage). If they are using Longer Tail Keywords they are usually looking for that particular product or service and may therefore be in a buying frame of mind. This will require a relevant Landing Page. Long Tail Keywords may also include an location area e,g. "Computer case fans in Durham UK" Longer Tail Keywords may also cost less for Pay per click. Longer Tail Keywords may result in less Traffic/Visitors but can give a better Return on Investment because of a higher Conversion Rate.
Video's can be good at helping create Long-Tail Keywords Here's a bit more about LongTail video's and Video and Multimedia
Read the Keyword, Keyword Phrases, Negative Keywords, Semantic Search. Latent Semantic Indexing. LSI, Niche websites and Advertising Competition sections.
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Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.
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