Longevity is any content that has a longer life-span. That is that that content, information, is not likely to change because of news, new inventions, new discoveries or new research for example.
Longevity needs to be of high quality and popular content that is aimed at attract Back Links to your web site for a longer term and will usually needs to be of an Authority nature.
This is part of the the Content is King where other web masters want good quality content on their web pages.
Advice: Recommended. It's a way of getting organic traffic to your web site. It can attracts a steadily growing number of visitors over a longer length of time.
Google® imply that the like newer content and changing content that is regularly updated, for example Blogs and RSS feeds. Remember that a lot of other web sites may be looking for more stable, not changing,content for their web pages.
You may have to be aware of issues to do with Duplicate Content and therefore for allow webmasters to modify your content. Without major changes to any meaning of the content..
This type of traffic is aimed at slower growth and therefore could take some time.
This should also improve your Google PageRank®.
Longevity can encourages people to link to it as it can reduce the levels of maintenance on there own web site That is that the information, content, is not changing and they do not need to modify the information on there own web site making it easer for that webmaster.
You may not be able to have control over which web sites link to you or the quality of those sites.
Getting other web sites to link to yours will usually depend on your Content.
The content that you provide would benefit from longevity. Newsworthiness content may provide short term results, but remember that it could take some time before the content you are providing is discovered and by this time and news could be out of date and therefore not usefully to link to.
View Content is King, Authority Sites, Blogger, Blogs, Blogging, RSS, Really Simple Syndication, Duplicate Content, Exchange Links, Bad Neighbourhood, Video and Multimedia, Software, Freeware Creation and Publishing, Unique Visitors vs Hits, Google PageRank®, Back Links, Viral Traffic and Organic Search Engine Optimization
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