Mobile Phone Technology Advertising Methods: WAP, Wireless application protocol, Black Berry, etc. Advertising Methods

These sites are ideal for companies who wish to display the basic information about the service they provide.  Please note that WAP pages are limited by technology.

Advice: Recommended if not abused. This will make it easier for users to find more information about your product. Wireless Technology is improving all the time. There are a limited number of WAP sites compared to WEB sites. This could mean that a WAP site has a better site of being found. The time take to initially resolve WAP pages and expense of mobile phone time while viewing WAP sites may be off putting. Therefore smaller WAP sites which state your main products and service and your main web site address is a better idea.

More WAP information and examples of WAP sites.

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WARNING Since 11 December 2003 it is unlawful to send an unsolicited SMS marketing message to an individual...

Also see the Direct marketing section.

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