Negative Keywords Advertising Methods

Some PPC systems allow you to list keywords for which you do not wish your site to be listed for. These keywords are known as Negative Keywords.

Imagine for example you have a website about careers. If you list the keyword careers then you will probably discover that the competition for this keyword is very high and the bidding price is reflected in this. So that this keyword will cost a high amount to be listed. By adding the keyword careers to a Negative Keywords list you will prevent this occurring.

It will generally be better to use long tail keywords that link to a higher targeted landing page that relates directly to those long tail keywords.

Some PPC sites also give a quality score this is said to reflect just how accurately the keyword been bid on actually relates to that website. This is another reason to use Negative Keywords.

Advice: This is worthwhile. Using Negative Keywords to prevent listings for certain keyword will save you money on your PPC budget and generally result in more targeted results that will increase Conversion Rate and therefore improve your Return On Investment.

You may consider Split Testing with Negative Keywords as well as keywords you may wish to use.

200+ Negative Keywords to Consider for B2B PPC

Also view Pay per Clicks, PPC, Cost Per Click, CPC, Long Tail, Short Tail, Keyword, Keyword Phrases and The Landing Page

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Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.

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