Outbound Links are external links, (that is links to outside web sites),that are on a giving web page/or web site.
Advice: If a site have very few Outbound Links then, (unless it has extremely good content), that site may prove to be of little of interest to users. Some of the most well known and respected web sites have muti-millions of Outbound links.
If a site has too many Outbound Links, (external links), to other web sites then this could cause a reduction in click-through's to any link on that web site. The greater the number of Outbound Links a web site has the less chance your link on that web page will be clicked on.
Having a lot of Outbound Links is likely to increase Leakage to other sites for that web site.
External links, outbound Links can add content to a web site and make that site more relevant to the user
An inbuilt search could make it easier for users to discover your link among the other links on that web site.
Having your link above The Fold could increase the changes of your link being clicked.
Some copywriting could help encourage a user to follow a link to an outbound link e.g. your web site.
Avoid Error 404 Pages and other errors.
Do not place Outbound Links on your Landing Page.
See Leakage, The Fold, Copy writing, Exchange Links, Link Building, Orphaned Links, Orphaned Web Pages, Broken Linking and Content is King
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