Paying search engines and/or Directory's to list your website.
Payment may be required by some search engines just to list your website at all in their database of searchable links. Usually requires a fixed payment per term.
May not get your link higher in the database but should allow your link to be found with that search engine. Some search engines may rotate links, so that your site may not always be listed at the Top of the search results for the Keyword, Keyword Phrases you select.
A search engine using this method may required in addition to other methods of promotion with the search engine such as Pay per Clicks, PPC and Cost Per Click, CPC to obtain a higher listing.
These types of search engine charges for a fixed time limit that you wish to people to find your website.
Different amounts and time limits may apply for each search engine using Paid Inclusion.
Advice: Could be worthwhile and may even be required to get the search engine to list your site. You may still need to pay extra for higher levels of traffic. This method should help your site get listed quicker, and may be the only way to be listing with some search engines.
Check each search engine for their claimed advantages of Paid Inclusion as each may have different rules and prices.
There are some who state that Google do not like to list website which have paid for links, and may even remove the Google PageRank® of those sites. This is related to the Google PageRank® system which is based on Organic Search results and not paid results.
What Google say about Paid Links:-
Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.
However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
- Adding a rel="nofollow" attribute to the <a> tag
- Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank.
More about Exchange Links and Paid Inclusions
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