Podcasting (From the term Broadcasting and similar to Radio Broadcasting that uses RSS feed). Podcasting is able to provide more content, e.g. mutimedia, normal than radio. A Podcast can be released at a specific time and the place and the user may decide when they want to receive and when they want to listen to the Podcast. Podcasting is able to be targeted to the listeners interests.
Check out this free video and discover Podcasting for Business
How many of these things would you like for your business?
- A growing list of qualified prospects and leads
- Customers who love you and do everything you tell them to do
- Responsive subscribers who will buy what you sell or recommend
- Trust and credibility for you, your products and brand
- Better search engine rankings
You can get them all using podcasts.
If you don't know where to start developing your business podcasting strategy, watch this excellent how to video from my friends and Internet video experts Mike Koenigs and Rocket Helstrom.
It's called "Podcasting for Business" and even though it's less than 15 minutes long, it is packed with great information like:
- Why you need a video podcasting strategy for your business
- What is podcasting
- How to develop your podcasting strategy
- Ideas for different content strategies
- How to produce podcasts
- How to distribute podcasts all over the Web and use them to drive traffic back to your site
Podcasting - especially video podcasting - is one area where many businesses are deficient so you have the opportunity to use it to your competitive advantage and differentiate yourself in the market now.
Start by watching this video. It's free, it's relevant and it's well worth 15 minutes.
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Advice: Could be worthwhile. Changing content and keeping information fresh and interesting could involve a large amount of time and expense. Some Podcasters say they have good result. Could become like broadcasted FFA pages. Don't just broadcast with adverts about your site, products or services, provide useful valuable information. A good Podcast may become a form of Viral Traffic boosting interest in your website.
Remember users may wish to printout your Podcast to produce a hard copy for reading off-line. You should therefore include at least one full URL, e.g. http://www.agreatportal.com so that users who read the hard copy it in the future can find your website. May or May not produce be immediate results, (a story may need to be put on hold if more important news needs to be published). May encourage off-line sale more.
When adding hyperlinks make sure you use absolute links e.g. http://www.acomputerportal.com/advertising_methods/index.html, and not just relative hyperlinks, advertising_methods.html, as these may fail.
If in placed, or copied, in print or on television then customers may not wish or be able to log on to any website at that time . Therefore you may need to provide other forms of contact.
May only result in short term interest in you products but could also result in completely new customers who you may not be able to contact normally
Check that you do not commit libel, slander or plagiarism. Always consider privacy and the data protection act before publishing. EFF: Legal Guide for Bloggers
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Also read the Article Publishing, Press Release Publishing, Ezines, News and Events and Autoresponders, Video and Multimedia sections
View Citizen Journalists. Citizen News, Video and Multimedia, Flash, Shockwave Relate Links, Software, Freeware Creation and Publishing, Graphics, Graphics file formats, Images and Fonts, Players and viewers. Messenger Services.
Podcasting may help improve your WOM, Word Of Mouth advertising can help towards improving visitors to your website. A good eBooks may be passed on to other users and become a form of viral advertising.
Also read Dynamic Signage, Digital Signage Network. Digital Visual Messaging (DVM), Narrowcasting and SubTV this is another way to display your Video and Multimedia.
Allow for users who may not have good eyesight or may be colour blind.
Changing your copywriting could increase the possibility of a user to take action and improve sales.
Monetize your Web site traffic (Make money). Other Methods of making an income from websites. If you where Paying for Clicks you could pay $30.00 for each click. This free information should help you generate visitors' to your site and save you lots of money so Please Make a donation
Television. TV Advertising. Broadcasting.
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