ROI, Return On Investment Advertising Methods

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If you pay for advertising then you would like to see some ROI, Return On Investment. This is say if you pay $50.00 then you would hope to generate say $25.00 extra profit i.e. a turn-over of $75.00. Also see Conversion Rate.

It should be noted that any extra profits may not only occur just from any direct sales on a website. A number of sales may occur because customers contact you directly after they have found out about your products and services via the website.

To establish your website and to become known, increase your Brand Image, you may have to be willing to make a loss on advertising at first, could be used as a Loss Leader.

  1. Banner Advertisements are usually priced per thousand impressions with a low click through rate.
  2. email marketing usually priced per thousand, or even claimed million, with a low click through rate. (May receive a negative reaction).
  3. Pay per Clicks, PPC and Cost Per Click, CPC may cost $0.05, or more, per click. Only pay for a click, not a sale. Some may have a minimum required click through rate and therefore cost.
  4. Pay per Performance or Pay per Action: Affiliate marketing will probably cost even more than Pay per Clicks, PPC and Cost Per Click, CPC. This method is likely to get your website linked to, (not just on search engines), to and clicked on from more websites, because you pay commission to that website for a sale.

Advice: Don't expect instant results. Possibly offer discounts for people who have used the website so that you are able to gauge the success of any campaign. Internet users are hoping for some form of saving and a discount would help encourage them in making a purchase. Remember that some advertising is more subliminal e.g. Banner Advertisements may not get many clicks but the message may be noticed. Traffic is not Sales. Visitors may view your site, (a visit you may have to pay for), but may not make a purchase. They mat wish to visit your site a number of times before buying. This is something you may need to consider before advertising. Do some Market Research before paying for larger amounts of advertising.

Trellian SEO Toolkit includes a ROI, (Return On Investment), Calculator as well as The SEO (Search Engine Optimization) Toolkit includes everything you need to optimize and promote your web pages, to increase your web site traffic and search engine visibility.

Remember any expenses such as that incurred by Click Fraud should be compared with other forms of advertising such as leaflet drops where you may have very poor level of proof that the leaflets have been read and acted upon. Also some business expenses may be refunded by Tax.  You may also be able to ask for refunded for Click Fraud from the PPC search engine.

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If you where Paying for Clicks you could pay $30.00 for each click. This free information should help you generate visitors' to your site and save you lots of money.

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ROI, Return On Investment can be improved by good WOM, Word Of Mouth advertising

Your ROI, Return On Investment will depend on a number of factors such as the numbers of visitors your website receives and the Conversion Rate for those visitors.

Earnings Disclaimer: Every effort has been made to present information as accurately as possible. Any claims made of actual earnings or examples of actual results can not and will not be verified. Any testimonials and examples used may be based on exceptional circumstances and results, these  don’t apply to the average person and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

Remember that conversion rates are just as important as the levels of visitors you receive. Of cause you need to receive visitors before any conversion can take place.

You may wish to carry out Split Testing to help you discover the best ROI, Return On Investment.

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