RUMS, (Rotary Untouched Markets System). The RUMS method of advertising has the aim of opening new untouched markets.
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Sorry This is not to do with a Bottle of Rum :) |
It will usually use the Pay Per Click Method, PPC.
The R.U.MS method will try to open new markets, (or reestablish), which you have not marketed before, (or for some time), and this market may not normally discover your product or service .
It uses the PPC methodology to market to on search engines where you have not marketed before, (or for some time).
There are a number of untouched PPC engines where you could used to market your Product or Service.
The Rotary Method Part, (which you may decide not to use), would:-
Pause one PPC engine and use a different PPC engine for a while.
After this using this different PPC engine for a while you would pause this.
After this pause that PPC engine use another PPC engine for a while.
After rotating through these you would return to the original PPC engine and start again.
You could also use different Keywords to open newer markets, although these may result in less Targeted Marketing and therefore result in less Converting, (at least in the short term).
Advice: This could open new markets and could with some care, (use Split Testing), lower your budget for advertising resulting in a better overall ROI.
Some PPC engines may cost less and drive less traffic to your web site.
May take more time and not result in immediately results.
Carefully analyses any results remember that some PPC engines may cost less and drive less traffic to your web site.
It could result in an increase of Word of Mouth about your web site. It may even result more Viral Traffic although it is is less likely.
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Also see PPC, Split Testing, Keywords, Converting and MML methods
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Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.. It is recommended that use Split Testing with any Advertising Methods. Legal Information