SMS, Short Message Service Advertising Methods

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Sending advertisements to Mobile Phones.

This is commonly known as Text Messaging or "Texting" and usually involves a short messaging quite often using shortened form of words.

For example; c u l8a= See You Later, RU OK=Are You Alright, wen=When, Y=Why 

Advice: Not recommended. People who receive such messages quite often have not request the messages. Make sure you use a strict opting-out system that allows users to stop receiving any messages.

WARNING Since 11 December 2003 it is unlawful to send an unsolicited SMS marketing message to an individual...

Also see the Direct marketing section.

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