Advertising Methods FREE TIPS
Split Testing, (maybe sometimes called A/B testing), is a method of testing your marketing and advertising method to research and discover the best methodology which will result in the best in the actions you require, usually ultimately the best Return On Investment
This covers, webpage design and appearance, Keyword, Keyword Phrases use, Site Navigation, Sales Copy and pricing policy, etc...
Sales Copy testing examples could help answer questions such as which is best for your service or product. Is it better to use the terms for example New Product Release, or Latest Product Release, or Hottest Product Release.
Pricing Policy testing examples; could help answer questions such as which is best for your service or product. Is it better to use for example 25% 0ff, or $10 off, or free postage.
Advice: Could be of useful if you have the budget and visitors at a level where you may analyse the results. It should be possible to purchase the results form other Split Test for a similar product or service such as yours. It would usually incur a higher budget because you would be required to promoter more than one method at once or to purchase the results of similar split test. Purchasing the results of similar split test may only give you an idea or starting point from which to carry out further research.
There are other methodologies that may be used in conjunction with Split Testing.
Split Testing is of particular importance when used with Keyword, Keyword Phrases for Pay per Clicks, PPC and Cost Per Click, CPC, in this case because of the bidding process you may continually need to tested and retested.
You may have to be careful of Duplicate Content issues.
Also view Return On Investment, Copywriting, Pay per Clicks, PPC and Cost Per Click, CPC, Duplicate Content
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