This is a term given to a web site where users like to "Stick" to the web pages on the site. They have a interest in the subject matter, find the design layout easy and follow the links on the web pages.
The user does no just load up the web site have a quick look an leave.
Having a sticky web sites may help boost how many other user get to hear about it. These users in turn tell others, viral traffic, who are also more likely to visit that web site.
A user is more likely to bookmark such a site to return later. They are also more likely to promote your web site for you WOM, Word Of Mouth advertising.
Adding Video and Multimedia to a web site could improve how "Sticky" that web site is.
Advice: Generally worthwhile if the sites design doesn't make it too easy to order an item. Could involve high maintenance, (some of this could be done semi-automatically using programming such as RSS), to keep the site fresh and interesting for users.
Generally
visitors,
(this could be 75% or more), may leave your web site within 10 seconds if you
don't make it Sticky.
Advanced RSS2Web allows you to automatically publish aggregated
news pages or
articles on your web site.
Live information feeds on your web site can be used to get your web site more targeted visitors, improve your search engine rankings and increase your web site 'stickiness'.
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