Sticky web sites Advertising Methods

This is a term given to a web site where users like to "Stick" to the web pages on the site. They have a interest in the subject matter, find the design layout easy and follow the links on the web pages.

The user does no just load up the web site have a quick look an leave.

Having a sticky web sites may help boost how many other user get to hear about it. These users in turn tell others, viral traffic, who are also more likely to visit that web site.

A user is more likely to bookmark such a site to return later. They are also more likely to promote your web site for you WOM, Word Of Mouth advertising.

Also view Toolbars

Adding Video and Multimedia to a web site could improve how "Sticky" that web site is.

Marketers can’t resist big brown puppy dog eyes These are likely to tug at their heart-strings.

A recent study of images in advertisements by Harris Interactive has some interesting findings:

In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response.

When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of “a puppy”, “a baby”, “a sweet old lady” and “a sweet old man”, a puppy is most likely to tug at their heart-strings when they see it in a commercial.

One-third say a baby (34%) is most likely to do so, while small percentages say a sweet old lady (3%) or a sweet old man (2%); 19% say none

Copywrite

Multimedia

Advice: Generally worthwhile if the sites design doesn't make it too easy to order an item. Could involve high maintenance, (some of this could be done semi-automatically using programming such as RSS), to keep the site fresh and interesting for users.

Generally visitors, (this could be 75% or more), may leave your web site within 10 seconds if you don't make it Sticky. Advanced RSS2Web allows you to automatically publish aggregated news pages or articles on your web site. Live information feeds on your web site can be used to get your web site more targeted visitors, improve your search engine rankings and increase your web site 'stickiness'.

Read the RSS, Really Simple Syndication section, More RSS, Really Simple Syndication Links

Good Content is important to creating a sticky web site. Good copywriting may also help.

Also read the BrowseRank, Bounce Rates, Duplicate Content, Scanning and Heat Maps, The Fold, Marketing Funnel and keyword phrase sections.

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