The 1% rule. One Percent Rule Advertising Methods

It is said to be an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it. (Ok this is not 1%, but this is said to be where the rule comes from).

With reference to: Charles Arthur. Thursday July 20, 2006. The Guardian

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Advice: Any statistics are subject to interpreting or change.

Also read Conversion Rate

Remember that a user, (at least initially), may scan read your web page.

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