Traffic & Targeted Traffic Advertising Methods

Traffic; this is the term given to the number of times your website is accessed.

Targeted Traffic; When a person searches on a Keyword, Keyword Phrases they find your site listing if your site relates to that Keyword, Keyword Phrases. For example using Excite to search on Compare Bargains will list our site relating to compare bargains. Site relating to totally different products should not be displayed. This has a number of advantages:-

  1. The user finds the item they are looking for quicker and easier.
  2. The user is more likely to click on that link because they have found a related product to there search.

Targeted Traffic may also apply to ezines or emails. The ezines or email should only sent to opt-in users who are known to have an interest in the  ezines or emails product or service. 

Also Pop-ups, banners and other methods listed could be Targeted, only displayed when the user is searching a site for that type of product or service. 

Some Traffic measurement methods may state the number of Hits you may expect. Hits may mean the number of times the server accesses an each individual item on your page.  Example, say a website page has 10 separate graphics on it, each visitor to that page will account for 10 hits.  So if you were you are lead to believe that you are getting 1,000 Hits per day this actually equates to just 100 visitors. You need to know the number of unique visitors and returning customers.

Traffic is not Sales, read Conversion Rate. Visitors may view your site, (a visit you may have to pay for), but may not make a purchase. They may wish to visit your site a number of times before buying. This is something you may need to consider before advertising.

Advice:  Do some Market Research before paying for larger amounts of advertising. Check your Traffic log files, see Traffic Statistic, to find out if the method you chose is providing the levels of unique visitors and returning customers you expect to obtain. Give a method time to generate Traffic. Good WOM, Word Of Mouth advertising can help towards improving visitors to your website.

If you are using PPC then provide a targeted landing page. This should reduce that number of clicks required before the user finds the page relating to the keyword in the PPC advertisement they have clicked on, (one click done already). This will help your web site follow the three click rule.

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