A unique visit is counted when an actual person, (not a computer program), views a web page without pressing reload on their browser.
A Hit is not necessarily a unique visit. Technically, a hit occurs whenever a file is loaded, for example each image on your web page. If Hits are measured or quoted this figure may be very misleading. A site could increase the Hit measure simple by adding more images to a page.
Some Traffic measurement methods may state the number of Hits you may expect. Hits may mean the number of times the server accesses an each individual item on your page. Example, say a web site page has 10 separate graphics on it, each visitor to that page will account for
at least 11 Hits, this is made up on 10 hits one for each graphic and 1 Hit for
the actual web page it's self. So if you were you are lead to believe that you are getting 1,100 Hits per day this actually equates to just 100 visitors. You need to know the number of unique visitors and returning customers.
Each web site page the user visits could be counted separately so if a user visits 5 web pages and each of those pages has 10 separate graphics on it then the number of Hits would be 5,500, (5 pages * 1,100 Hits per page. So you can see how counting Hits can inflate the statistics.
Traffic, Hits or even unique visits are not sales. Visitors may view wish your site, (a visit you may have to pay for), but may not make a purchase. They may wish to visit your site a number of times before buying. This is something you may need to consider before advertising.
If you where Paying for Clicks you could pay $30.00 for each click. This free information should help you generate visitors' to your site and save you lots of money so Please Make a donation
Advice: Don't rely on Hits as a count or Traffic Statistic results too much. Check for unique visit or sales made. You need to know the number of unique visitors and returning customers. Good WOM, Word Of Mouth advertising can help towards improving visitors to your web site.
Your Traffic and rankings
should not be the major aim it your web site. Traffic does not put food on the
table. Traffic may very well cost you more in bandwidth
and other maintenance charges. The quality of the Traffic you receive
should be the main priority.
This Visitors that result in more sales. It is better to receive visitors who
are interested in your product than lots of visitors who may just have a passing
curiosity. For this reason think of Titles and Descriptions carefully that
do not the lead to false
visits?
Not all traffic, or even visitor, are created
equally. There could be a great differences in the sources of your traffic. Is
that visitor truly interested in your product or service and how likely to make
a purchase. Have the been directed to your web site without requesting it, for
example using exit
pop-ups. Have they been fooled into following links on the promises of copywriter,
etc.. These issue are likely to effect your conversion
rate and may even effect your
brand image.
You are advised to carry out some
split
testing to try to improve the conversion rates
as this will improve your
Return On Investment. The conversion rates are just as important as
the levels of visitors you receive. Of cause you need to receive visitors before
any conversion can take place.
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