This is the action of selling an extra product or services based on an earlier sale.
For example if you sell a car then you may also be able to sell the same person a Speed Trap Detection and GPS in-car Satellite Navigation device
Also known as cross-sell opportunities.
Sometimes known as 'upselling', or 'up
selling'.
If you are selling a computer with a 15
LCD monitor you amt be able to persuade the customer that they can
upgrade to a 20
LCD monitor for only a small amount extra. This is up selling, or up
sales. You are trying to to increase profit, conversion, on the first
sale.
Offering a discount on an extra purchase is
more likely to encourage a customer to make to higher value purchase.
See
Free, giveaways and high discounts.
You could offer reduced delivery charge's if
they purchase a higher value item or if the buy two more items at once.
Discount vouchers on future purchases is an
other way to increase your opportunity for future sales.
Advice: Some level of sales Upload is recommended. The customer is in a buying frame of mind. Don't pressurise them too much as this may alienate them.
Offer extra discounts or extra credit offers The customer may find money in short supply after the original sale.
You offer an extra service; in the example above offer a free fitting.
Another extra services you could offer is a special wrapping service or quicker delivery and a higher level of customer support, (this should be high anyway, but you could offer extended warrantee for example).
Keep a record of previous sales so that you are able to contact them with similar products and services in the future. Make sure you carryout any Legal or Data Protection Act rules and laws.
Be careful that any gifts don't infringe on the ruse of the persons receiving them. For example some Government Official's may have to spends a lot of time form filling before they are able to officially accept gifts, or they may be considered as bribes.
Up selling is one way forward to more sales. This is to sell a lower price item and then sell the higher price item off the back of this. This can go the other
way as well look as
Inkjet Printers for £20.00... then keep selling ink to make the profit. Another, (as an example), it is possible to obtain free mobile phone, but on
contract of a monthly amount which returns a profit.
Just think about all the
battery's, (or cables), you could make a profit on if some one buys a
product from you that requires a specialist battery size. Remember though that
the customer could usually obtain the up sails product elsewhere.
Take care that you do no produce Leakage.
Advertising Methods FREE TIPS. Read in conjunction with the General Guide about Advertising Methods.. It is recommended that use Split Testing with any Advertising Methods.