Whetting, Whet. Advertising Methods

Whetting, Whet is to "whet the appetite" that is to increase the appetite.

In this case it is using Advertising Methods to release a smaller part, (or limited part), of the fuller information to allow potential customers to know, (and increase), the numbers who register for further information.

Advice: Could be worthwhile and give more time to increase The List of interested potential customers and Hot Leads

This method is well used by hardware, games consoles, and new cpu processors producers, etc...  as well as film produces, using the release of film trailers to increase awareness .

In the case of software you may release a beta or demo version of any software, this has the advantage of allowing real customers to use the software and may help you solve any bugs in the software or any hardware conflicts that could occur.

May get users who are just inquisitive about the future release but do not wish to purchase at this time. These users could be classed as Hot Leads.

Useful for announcing future Webinars, events, etc.

You may need to use Free, giveaways and high discounts to encourage the take-up of your service.

May be used in-conjunction with a Call to Action and Copywriting techniques

May be used with a Time Limited Offers. Buy Now or Miss out on this deal

Also read Pre-Selling, Squeeze Pages, Call to Action, Free, giveaways and high discounts and Copywriting techniques are often used. May also involve an Off-Line Advertising method of advertising.

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