Advertising Methods FREE TIPS
White Hat. Black Hat may have different meanings to different people.
White Hat methods are methods of advertising and promotion that are acceptable for use with search engines.
Black Hat methods are usually techniques that try to fool search engines in the hope of increasing website traffic. Black Hat methods are more likely to have the opposite effect and get your site banned form being listed resulting in no visitors.
Black Hat methods include, (but are not limited to), Spamming Search Engines, Splog. Splogging Duplicate Content and Scraper Sites.
There is also the term Grey Hat. This is said to indicate a method is acceptable to search engines but still, when not liked particularly by actual users.
Advice: Do NOT use Black Hat, (or Grey Hat), Methods. Major Search Engines are more strict and identify these methods more easily. They are likely to ban sites that use Black Hat methods. Only use White Hat Methods to avoid having your listing removed from search engines.
While Grey Hat methods may be acceptable to search engines at any particular time these methods are more likely to get your website listing banned in the longer term.
Some search engines may have different rules, but it is usually not worth the risk of using any Black Hat methods and losing a losing with an other, usually more important, search engine.
Search engines are subject to change there rules at any time without notice.
Search engines are looking for Organic Search. This is so that they are able to provide better, and more genuine results for users.
The possible exception to this is where people are willing to pay for listings but even then only White Hat techniques should be used.
The terms, White Hat and Black Hat, (which are not my terms and are only used here because they are well known in the Internet Industry), could be viewed as being predigest. May be better Terms could/should be Good Hat, Bad Hat.
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