Market Research on Branding, eMarketing, and Internet Marketing Part A

eMarketing Writing and Branding Solutions

"There are painters who transform the sun into a yellow spot, but there are others who transform a yellow spot into the sun." PABLO PICASSO

1. Start with new, first, and innovative product plus a capable and competent team. If your product is not new, search for Hidden Brand Identities .

2. Generate lots of enthusiasm.

3. Research your market, competition and most importantly, the demand.

4. Make sure you have a good vision an execute it right. Be Ready To Take Risks.

5. Utilize your assets effectively.

6. Check out the laws, rules, trademarks, etc.

7. Simplify things and don't get lost in complexities.

8. Try News Groups (in Google & Yahoo) and run your idea by people in related groups.

(For example, if your product has anything to do with Home Schooling, check out the Home Schooling news group in Google; talk to some of their opinion leaders; ask for advice; send them an ad; see if you get response. If you have a winner, they will advertise it for you (worth of mouth is viral.)

9. Sharpen your message; pay more attention to the recipient.

10. Focus on the prospect and less on product.

11. Concentrate on narrower markets.

12. Simplify the message.

(Consider this: The Lord's prayer contains 56 words; the Ten Commandments has 297; the Declaration of Independence has 300 and a recent U.S. Government order setting the price of Cabbage had 26,911 words.)

Be First with a concept, an idea, and/or identity (not necessarily a new product)… Being New is the Key to Success.

What makes a web site successful?

Develop the web site after you develop your strategy. Most web sites are developed after someone has an idea. They struggle with the content and copy and it is never right. People click, but no sales....

We like to exchange links with websites that use these keywords: Branding, Internet Marketing, emarketing tips, Website Marketing, Web Strategy, Website Advertising, Internet Branding, E-marketing.

"What is written without effort is in general read without pleasure"- Samuel Johnson

Content Management

Current research shows that text is the first and foremost concern of users when they visit a web site. Credibility, clarity, conciseness, and coherence are elements of text that contribute significantly to a document's ability to persuade the readers that its the "right stuff". At Act On Vision™, we have observed that the best web sites are created after defining a strategy that is clear, has sharper messages, and is much shorter and to the point. When companies go through the exercise of developing strategies, they develop a much better understanding of their own business. They realize what it is that customers want to read and not what it is that they want to say. Defining a strategy is like warming up or stretching before running a marathon. A good content always follows a good strategy.

The Value of Market Research Information In The Decision Making of A Marketing Manager

Branding and Marketing Specialists must appreciate what makes research valuable to decision makers.

What is the inherent value of research to a decision maker and the major implication to the research? The key value of research to a decision maker is in its inherent potential to change a decision. Market research is about understanding consumers and their needs and should be a core competence at the heart of any company with a strategic vision. Differentiating products and services is becoming harder and product lifecycles are becoming shorter. Thus, intuitive decisionmaking is riskier and increasingly companies are turning to market research to provide the key input to more effective and efficient strategic and tactical planning.

Managing consumer demand involves three steps:

· Understand consumer desires
· Develop solutions to meet those desires
· Stimulate demand (i.e. convince consumers that the solutions developed genuinely meet their desires)

The links below are market research reports from Internet. Initially we thought PDF files were not indexed by Search Engines, and we found many great PDF market research files with great content. We transfred them into websites so it could get indexed and its content could be searched. Here are some examples:

Internet Couponing is Getting More Popular with Marketers toward effective Branding

The Online and the Offline Branding Comparisons

According to the data gathered by MSDW, the Internet leads magazines, newspapers, and television in brand recall

An Overview of Online Advertising, Branding and Brand Measurement for Online Marketers

WebPad Marketing; Competitive Analysis of Existing WebPADs

Good instincts and intuition certainly play important roles in business. But gut feelings about your customers' needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you need sound, objective data. That's where market research comes in.
Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

Market research allows you to pinpoint a host of key business factors about your market. It can help you identify:

• Growth trends in your business sector
• Size of your target market
• Best location for your business
• How your business stacks up against the competition
• Factors that influence buying decisions
• Degree of demand for your product or service
• It can also reveal key information about your customers and prospects, including:

• The types of features or special services they want
• What they like and dislike about your product or service
• How they use your product or service
• How often they buy and how much they will pay for your product or service
• Once you analyze the results of your market research, you will be in a better position to create a focused business plan, develop a targeted advertising campaign, set competitive prices, select a new business location or take other steps to grow your company.

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